From Industrial Cities to Creative Cities. The cultural foundations and the new policy of the city.

Friday 20th November 2015
From 2.30 pm to 6.30 pm
Urban Promo | Triennale di Milano

On the 20th November 2015 from 2.30 p.m. to 6.30 p.m. the meeting “From Industrial Cities to Creative Cities. The cultural foundations and the new policy of the city” will take place in Milan, during the XII edition of Urbanpromo, hosted from the 17th to the 20th of November at La Triennale di Milano, museum born to promote the excellence of Italian research.
The event Urbanpromo is promoted by Urbit Italian City Planning in order to efficiently give a contribution to the recovery of the Country, by promoting high profile projects and initiatives from the scientific and technical point of view, that stand out in those Italian cities symbol of innovation and development. Among its several research themes, one deals with the historic transition from “industrial city to creative city”, in which the Cultural Foundations act as protagonists: by promoting, supporting and realising projects meant to change not only the cities' territory but also their culture itself.
Some among the most important Italian Cultural Foundations have been invited to the event, to talk about the cities' new policy, the economy of culture and the new forms of urban work. Among the key projects that will be presented as significant for the relaunch of the productive system, the candidacy of Rome City of Film for UNESCO Creative City Network stands out. Candidacy promoted by Roma Capitale, Luce Cinecittà, Fondazione Cinema per Roma and supported by a network of public and private organisations in the film, audiovisual and cultural industry, such as Fondazione Ente per lo Spettacolo.
The convention is addressed to all those who, on different levels, are interested in the economy of culture, the models that generate culture and the cultural districts: subjects involved in the cultural and creative industry, companies, cultural foundations, economists, city planners, architects, recent graduates and students of Economics of Cultural Heritage.
Invitees to this event are: Lucio Argano, General Director of Fondazione Cinema per Roma, Luigi Cantamessa, Director of Fondazione Ferrovie dello Stato Italiane, Francesca Merloni, President of the Culture section of Fondazione Merloni, Alessia Magistroni, Director of Fondazione Pirelli, Antonio Morlacchi, IoArch magazine, Marcello Minuti, Struttura Consulting, Antonio Urrata, Director of Fontazione Ente per lo Spettacolo, Maurizio Carta, Polytechnic University of Palermo, and Roberto Ferrari, Director of Culture and Research of Tuscany region.



Rome's candidacy for UNESCO Creative Cities Network is the recognition of the strategic role played by the city's cultural and film industry for the life and identity of the capital” Dario Franceschini, Minister of Cultural Heritage.

16th October 2015 | 10 a.m.

Rome | Baths of Diocletian | Spazio Rai.com and Istituto Luce

“I support Rome's candidacy to join UNESCO Creative Cities Network”, this is what has been corfirmed by the honorable Silvia Costa, President of the Culture and Education Commission of the European Parliament, during the event “Rome candidate for UNESCO City of Film. Presentation, ideas and considerations”.
Piera Detassis, President of Fondazione Cinema per Roma, asserted that the initiative has been purposely organised during the opening of Rome Film Fest and MIA – International Audiovisual Market - in order to tangibly confirm Fondazione's involvement as the authority appointed to manage the potential designation by UNESCO.

Rome's candidacy as City of Film is well deserved”, says Lidia Ravera, Regional Minister for Culture Youth Policies of Lazio Region, that has allocated 35 milion euros for the film and audiovisual sector."

What does imply for a city to become part of UNESCO Network?
UNESCO's qualification is surely based upon the ability of the nominated City to make its added value available to the Creative Cities Network. As Giovanna Marinelli – Assessor for Culture and Sport of Roma Capitale – illustrated, the process of UNESCO Rome City of Film's bid book has been able to systematize the tangible and intangible heritage of the city in the cultural and creative sector, combining tradition and innovation in order to spread film culture by involving the stakeholders for the benefit of all audiences. Roberto Ciccutto, President and CEO of Istituto Luce Cinecittà, that has already received a UNESCO qualification in 2011 for its archival heritage, confirms that becoming a member of UNESCO Network implies a big responsibility. It means to roll up one's sleeves and work for a common goal, to join forces in a local network in order to turn creative excellences into infallible instruments of cultural and economic growth. For Luca Lo Bianco, coordinator of the governance process of public and private stakeholders for the Culture and Tourism Department of Roma Capitale, applying to become part of UNESCO Network meant preparing the ground for a strategic development plan, by creating initiatives able to draw from the brand UNESCO the necessary stimuli to overcome municipal and national boundaries and deal with the international network. And it's been the stimuli of all the participants, economists of culture on the national, European and international level, that animated the debate that has well highlighted the beneficial effects of a creative city on the economic, social and cultural capital of the territory.


PANEL 1_David Wilson

PANEL 1_Vittorio Salmoni (+video a parte)

PANEL2_Maurizio Carta

Panel 2_Daniele Pitteri

PANEL_2 Valentina Montalto


The 10th edition of Festa del Cinema di Roma will take place in Auditorium Parco della Musica like the previous years, from the 16th to the 23rd of October. Landmark for all cinema lovers, but not only,  the festival hosts screenings, meetings, exhibitions, events, and conferences and it's organised by Fondazione Cinema per Roma, supporting entity of Rome City of Film.

Artistic director: Antonio Monda


The 72nd edition of Mostra d'Arte Cinematografica, organised by Biennale di Venezia, will take place  in Venice's Lido from the 2nd to the 12th of September 2015. The Mostra fosters the knowledge and diffusion of international cinema as art, show, and industry, in a spirit of freedom and dialogue.

The Mostra organises retrospectives and homages dedicated to significant personalities, in order to promote the knowledge of history of cinema.

Artistic director: Alberto Barbera


Since UNESCO Fabriano Forum 2014, Rome and UNESCO Creative Cities have shared good practice to develop synergies for national and international networks.

Rome City of Film staff has been invited again to this 2015 edition of Fabriano Forum.


During the International Exhibition hosted by Italy from May 1st to October 31st 2015, the organizations supporting Rome City of Film will promote several occasions to reflect on cinema and the audiovisual industry.




The international shortfilm festival Fabriano Film Fest, in collaboration with UNESCO Creative Cities Bradford and Galway, hosted the “Rome like Bradford and Galway” roundtable, to discuss the added value that Rome's film and audiovisual system can generate for the UNESCO Creative Cities Network. Artistic director: Valentina Tomada. www.fabrianofilmfest.it