From Industrial Cities to Creative Cities. The cultural foundations and the new policy of the city.

Friday 20th November 2015
From 2.30 pm to 6.30 pm
Urban Promo | Triennale di Milano

On the 20th November 2015 from 2.30 p.m. to 6.30 p.m. the meeting “From Industrial Cities to Creative Cities. The cultural foundations and the new policy of the city” will take place in Milan, during the XII edition of Urbanpromo, hosted from the 17th to the 20th of November at La Triennale di Milano, museum born to promote the excellence of Italian research.
The event Urbanpromo is promoted by Urbit Italian City Planning in order to efficiently give a contribution to the recovery of the Country, by promoting high profile projects and initiatives from the scientific and technical point of view, that stand out in those Italian cities symbol of innovation and development. Among its several research themes, one deals with the historic transition from “industrial city to creative city”, in which the Cultural Foundations act as protagonists: by promoting, supporting and realising projects meant to change not only the cities’ territory but also their culture itself.
Some among the most important Italian Cultural Foundations have been invited to the event, to talk about the cities’ new policy, the economy of culture and the new forms of urban work. Among the key projects that will be presented as significant for the relaunch of the productive system, the candidacy of Rome City of Film for UNESCO Creative City Network stands out. Candidacy promoted by Roma Capitale, Luce Cinecittà, Fondazione Cinema per Roma and supported by a network of public and private organisations in the film, audiovisual and cultural industry, such as Fondazione Ente per lo Spettacolo.
The convention is addressed to all those who, on different levels, are interested in the economy of culture, the models that generate culture and the cultural districts: subjects involved in the cultural and creative industry, companies, cultural foundations, economists, city planners, architects, recent graduates and students of Economics of Cultural Heritage.
Invitees to this event are: Lucio Argano, General Director of Fondazione Cinema per Roma, Luigi Cantamessa, Director of Fondazione Ferrovie dello Stato Italiane, Francesca Merloni, President of the Culture section of Fondazione Merloni, Alessia Magistroni, Director of Fondazione Pirelli, Antonio Morlacchi, IoArch magazine, Marcello Minuti, Struttura Consulting, Antonio Urrata, Director of Fontazione Ente per lo Spettacolo, Maurizio Carta, Polytechnic University of Palermo, and Roberto Ferrari, Director of Culture and Research of Tuscany region.